Back in 2019, we hailed Tyshawn Jones as skateboarding’s new supreme at just 20 years old. Since then, he has quickly risen to prominence. He made it onto Forbes 30 Under 30 and won Thrasher’s Skater of the Year award for the second time in 2022.
Today, he celebrates another milestone: Tyshawn Jones is now a Friend of the House of Louis Vuitton. He joins the ranks of footballer Jude Bellingham and tennis player Carlos Alvarez under the creative direction of Pharrell Williams.
This collaboration makes perfect sense. Both Jones and Williams share an ethos of integrity, creativity, and relentless pursuit of excellence. They were friends before this partnership, having met at Nobu a few years ago. “I admire that he has no limitations,” Jones said. “He’s not in a box. He does anything he wants to do.”
They reunited at the recent AW25 men’s show. For the occasion, Jones wore a leather-trimmed track jacket, blue jeans with a monogram patch, and black leather boots. This link-up is just the beginning. It strengthens a relationship between Louis Vuitton and the skate world that began in 2017 with a collaboration with Supreme, a brand Jones often works with.
Tyshawn seemed to anticipate this moment. When asked what advice he would give his younger self, he replied, “Nothing. I already knew everything.” Louis Vuitton is clearly excited to have him on board.
