HUGO BOSS and CWF Group have announced the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. This agreement includes various lines, such as BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy, and BOSS Kid Girl, catering to children from newborns to teenagers aged 16 years. Additionally, the HUGO Boy and HUGO Girl collections will serve kids aged four to 16.
The exclusive license covers the design, production, and worldwide distribution of the BOSS and HUGO kidswear collections. This includes apparel, footwear, accessories, bodywear, and hosiery.
Daniel Grieder, CEO of HUGO BOSS, stated, “CWF has been a licensee of HUGO BOSS for over fifteen years, and we are excited to continue this successful, long-term partnership. As the European market leader in high-quality children’s fashion, CWF is the right partner for us to further leverage the potential of BOSS and HUGO in the kidswear segment.”
Laurent Mallet, COO at CWF, added, “The extension builds on a strong, trusted, and long-standing business partnership. The BOSS and HUGO collections perfectly reflect our offering in the premium segment and provide us with the opportunity to accelerate the expansion of this segment with two strong brands that have clear and relevant positions.”
