PUMA is set to make a bold statement in the French capital with an exhilarating four-day event at Paris Fashion Week. This takeover promises an exciting lineup of programming that showcases creativity and culture, attracting fashion enthusiasts and industry insiders alike.
Attendees can look forward to exclusive product previews, collector-led exhibitions, and hands-on customization workshops. The festivities will also include vibrant late-night parties, ensuring a lively atmosphere throughout the event.
Collaborative partners such as Slam Jam, Studio Hagel, Hart Copy x Inside Tag, Uniform Display, and Cold Archive are joining forces to pay homage to PUMA’s iconic silhouettes. A special focus will be on the Mostro concept, featuring monstrous design elements that highlight PUMA’s innovative spirit.
The event kicks off with an invite-only customization workshop led by Studio Hagel, followed by a lively after-party hosted by Slam Jam, setting the tone for an immersive experience. On the second day, the event opens to the public, showcasing an exhibition curated by Cold Archive that draws inspiration from tattoo art and youth culture.
Day three transforms the space into a backstage runway, offering guests an exclusive behind-the-scenes look at the creative processes of fashion week, led by Uniform Display. Throughout the event, a special exhibition by Hart Copy and Inside Tag will spotlight PUMA’s rich design history, featuring rare and lesser-known models from the archive.
