Meta AI is now available in the European Union (EU) after months of regulatory hurdles. The AI assistant, launched by Meta, the parent company of Facebook and Instagram, will start rolling out across 41 European countries this week.
Key Takeaways
- Delayed Due to Regulations – Meta AI’s launch in the EU was postponed due to strict data protection laws and AI regulations.
- Now Available in 41 Countries – The assistant supports six languages and offers text-based responses with integrated web search.
- Designed to Enhance User Engagement – Users can explore topics, solve problems, and get step-by-step assistance for tasks.
- Data Privacy Measures – The AI was not trained on EU user data, ensuring compliance with regional regulations.
- Meta’s AI Growth Strategy – The company plans to invest $60-65 billion in AI infrastructure, aiming to expand user adoption.
Why the Delay?
Meta initially held off on introducing its AI in the EU due to overlapping rules on:
- Data Protection (GDPR)
- AI Development
- Digital Market Regulations
CEO Mark Zuckerberg and Spotify’s Daniel Ek previously criticized Europe’s inconsistent regulatory framework, which led to uncertainties in AI deployment.
Future Plans
Meta currently has 700 million active users for its AI assistant but aims to reach one billion to secure a competitive edge. With regulatory challenges addressed, the company is now focusing on expanding AI capabilities globally.
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