Meta’s social platform, Threads, has rolled out a dedicated “Media” tab for photos and videos, along with a new photo tagging feature. This update comes shortly after competitors like X and Bluesky introduced similar video-focused features.
Key Updates from Threads
New Media Tab for Photos & Videos
- Users can now access a separate “Media” tab to view all shared photos and videos.
- Instagram head Adam Mosseri confirmed it as a long-awaited community request.
Photo Tagging Feature
- Users can now tag people in their photos, improving engagement and discoverability.
Threads’ Growing Popularity
- CEO Mark Zuckerberg announced that Threads now has 320 million monthly active users, up from 300 million last month.
- This growth contrasts with Bluesky, which saw a slower growth rate in December after a surge in November.
Meta’s Competitive Strategy
- Threads is evolving to compete with TikTok and other video-first platforms.
- Recent updates include:
- Post scheduling
- Custom feeds
- AI-powered topic summaries
- Integration with fediverse servers
These updates signal Meta’s push to make Threads a more engaging and competitive platform in the evolving social media landscape.
