Meta Threads Adds Media Tab & Photo Tagging | Surpasses 320M Users in Growth Surge

Meta’s Threads Rolls Out Media Tab & Photo Tagging as User Base Hits 320M

Meta’s social platform, Threads, has rolled out a dedicated “Media” tab for photos and videos, along with a new photo tagging feature. This update comes shortly after competitors like X and Bluesky introduced similar video-focused features.

Key Updates from Threads

New Media Tab for Photos & Videos

  • Users can now access a separate “Media” tab to view all shared photos and videos.
  • Instagram head Adam Mosseri confirmed it as a long-awaited community request.

Photo Tagging Feature

  • Users can now tag people in their photos, improving engagement and discoverability.

Threads’ Growing Popularity

  • CEO Mark Zuckerberg announced that Threads now has 320 million monthly active users, up from 300 million last month.
  • This growth contrasts with Bluesky, which saw a slower growth rate in December after a surge in November.

Meta’s Competitive Strategy

  • Threads is evolving to compete with TikTok and other video-first platforms.
  • Recent updates include:
    • Post scheduling
    • Custom feeds
    • AI-powered topic summaries
    • Integration with fediverse servers

These updates signal Meta’s push to make Threads a more engaging and competitive platform in the evolving social media landscape.

Leave a Reply

Your email address will not be published. Required fields are marked *