Spain’s government has approved a new bill imposing strict penalties on companies that fail to label AI-generated content. The law aims to prevent the spread of “deepfakes” and aligns with the European Union’s AI Act.
Key Highlights of the Bill:
- Mandatory AI Labeling: Companies must clearly identify AI-generated content to ensure transparency.
- Strict Penalties: Non-compliance is classified as a “serious offense,” with fines reaching up to €35 million (£30m) or 7% of a company’s global annual revenue.
- Ban on Manipulative AI Techniques: AI tools using subliminal messaging to influence vulnerable groups, such as chatbots promoting gambling, are prohibited.
- Restrictions on AI-Based Profiling: Organizations cannot use AI to classify individuals based on biometric data or behavioral traits for eligibility assessments or criminal risk evaluation.
- AI Surveillance Exceptions: Authorities may still deploy real-time biometric surveillance in public spaces for national security purposes.
- Enforcement by AI Supervisory Agency: The newly established AESIA will oversee compliance, while specific sectors like privacy, crime, and finance will have dedicated regulatory bodies.
Spain’s Role in AI Regulation
Spain is among the first EU countries to implement AI regulations, setting a stricter framework than the largely voluntary approach in the United States. Digital Transformation Minister Oscar Lopez emphasized that AI can either improve lives or spread misinformation, highlighting the need for robust legal measures.
The bill now moves to the lower house for final approval, reinforcing Spain’s commitment to AI governance and digital transparency.
